How To Buy Shoes Online- The Secret Revealed

Kids Shoes Online Shopping

Have you tried buying shoes online for your child? How many pairs did you keep and how many did you end up returning? How did you know if they actually fit? There are two main benefits of purchasing shoes online for your child: convenience and selection.

I have been fitting children’s shoes for 5 years and counting, and I handle approximately two hundred fittings and try-ons per week. I can guarantee you that finding the right pair of shoes for a child is not an easy task since there are no two pair of feet alike, and there are many variables that will affect the type of shoe your child might need such as:

  • Length of the foot.
  • Instep of the foot.
  • Width of the foot (narrow, medium, wide, or extra wide).

I created this post for parents who do not have a local children’s shoe store that they trust and they MUST purchase their kids shoes online. I know how most shoe brands for kids fit, and I am here to answer any questions you might have about a particular shoe style. Through this post, I will describe a set of guidelines that explain how to buy shoes online for kids.

Is It Possible To Buy Shoes Online For Kids? – Learn The Secret!

Buying shoes online can be a frustrating experience since foot size does not often translate to shoe size. Shoe sizes are inconsistent. The biggest mistake that parents make is assuming that since the child measures a foot size 10, the size will automatically translate in the correct shoe size. In reality, a shoe size 10 in the New Balance brand might run shorter or longer than a shoe size 10 in the Saucony brand.

Even in the same shoe brand, different styles will fit different!

I wrote a post where I explain why shoes sizes are inconsistent. The post is called:

How To Determine Shoe Size – Why Your Child Is Probably Wearing The Wrong Shoe Size

Another mistake parents make is assuming that if the child has wide feet, that child will automatically need a wide pair of shoes. This is not TRUE at all since certain shoes run wider than others! With that said, I am familiar with most shoe brands for kids and I know exactly how they fit! It is possible to buy shoes online as long as you know your child’s foot size, how the particular style fits, and how to check for the fit once the shoe arrives at your house!

Read my post:

How I Can Make Sure My Kids’ Shoes Fit – Learn The Secret Here! which will explain you what guidelines to follow in order to make sure your child is wearing the correct shoe size.

Kids Shoes For Sale Online

How Do I Know What Shoe Size To Order? – Get It Right!

Several online shoe retailers offer different devices to measure your kids feet from home. This is not an easy task to do, since those devices do not account for the instep of the foot, or consider whether you child has a narrow heel, low or high arch, wide or extra wide feet… If you are uncertain about your children shoe size, email me a trace of their feet along with a picture of it, and I will be able to tell you exactly what size they need.

Once you learn what your child measures, then you ONLY have the first step through this journey. You can start researching for shoes online, looking carefully through the reviews where parents describe whether the shoe fits short, long, narrow, or wide. However, we do not know if those customers are truly informed about their kids correct shoe size to begin with. I am here to guide you through the process and answer any questions you might have!

How Do I Know If The Shoe I Purchased Fits My Kids’ Foot?

Once the shoe arrives at your home, have your child try them on immediately.

  • You want to make sure that you do not go over the return policy if the shoe doesn’t fit.
  • Do not pull or detach any labels from the shoes.
  • Make sure your child tries the shoe on with socks that fit (and with the socks he regularly wears).
  • Have the child stand up without leaning on anything and check the width first followed by the length of the shoe. There should not be any pressure around the ball of the foot, where the widest part of the foot is. If you feel a bump in the side of the shoe, that is the small toe being pushed to the side. That means the shoe is not wide enough. There should be  ½”  of space between the end of the longest toe and the end of the inside of the shoe.
  • Have the child walk around the house and run, and then ask the child how the shoes feel.

What Are The Advantages of Shopping Online For Shoes?

There are several advantages of shopping online for kids shoes:

  • The convenience of shopping from your house.
  • You will find discounts and good deals when purchasing shoes online.
  • A huge nationwide inventory.
  • Reviews from other customers can be very helpful in order to avoid any red flags in terms of the quality of the shoes. They will also contain detailed information about how long or short the shoe fits, the width, and the amount of arch support and overall style.
  • 24/7 Availability.
  • Avoid waiting in lines.

Kids Shoes For Sale

What Are The Disadvantages Of Buying Shoes Online?

  • It is hard to get the right size without trying the shoes on.
  • You won’t be able to feel the shoes to test the quality of the materials.
  • You might end up wasting a lot of time returning shoes that don’t fit.

Extra Tips For Buying Your Kids’ Shoes Online!

  • Because you might end up returning the shoes you buy that are not the right fit, be SURE to seek return policies that do not charge for shipping or returns.
  • Have your child try the shoes right away. Do not remove any tags or labels since you will have a hard time returning the shoes. Make sure your child  tries the shoes on inside the house. If the shoes are worn or dirty, companies will refuse to take them back.

Are You Ready To Shop For Your Kids’ Shoes Online?

Follow these guidelines in order to increase your chances of purchasing the right pair of shoes for your child:

  • Make sure you know the correct shoe size that your child needs. If unsure about your kids shoe size, email me a trace of his or her foot and I will be able to tell what length and width your child needs.
  • Once you are confident about the size and width that your child needs, start researching for the style of shoe that you want. Ask me about the particular style you like and I will be able to tell you how the shoe runs (long, short, narrow, or wide).
  • Read the reviews from other customers that may be helpful in determining the quality and durability of the shoe.
  • Only purchase from reputable stores.
  • Make sure that the online retailer offers free returns since you may end up returning the shoes.

Buying shoes online for kids can be a frustrating experience and I only advise you to do this if there is not a local kids’ shoe store in your area that you trust. If you must shop online for your kids shoes, follow my guidelines in order to to make sure you get the right shoe size for their feet.

Not getting the correct shoe size for your child WILL lead to several foot issues! Also, please REMEMBER this: wearing the correct type and size socks is just as important as wearing the correct shoe size! Socks act as a barrier between our kids’ feet and the shoes! Below you can find a post where I describe the several problems that will happen if your child doesn’t wear the correct shoe size!

The post is called: 

Foot Problems From Shoes – The Nasty Bits

Below you can find a selection of the best fitting children shoes! By this I mean durable shoes that provide excellent support and structure. They also come in all different widths such as medium, wide, and extra wide widths!

Do you normally shop for your kids’ shoes online or at your local children’s shoe store? Do you find yourself returning most of the shoes you purchase online? Please share your thoughts and experiences below so we can all benefit from them!

Certainly contact me via e-mail or in the comments section below with further questions that I will most likely be able to answer.


I created this webpage to help parents understand the importance that shoes have in healthy foot development and how they can prevent foot problems in the future.Join the rest of the parents who are taking care of their kid’s feet and get my guide for free: 10 Mistakes Parents Must Avoid When Buying Shoes for their Kids.

10 Comments on How To Buy Shoes Online- The Secret Revealed

  1. Hi there, for the kids I rarely buy shoes online but if i do, I will make sure the size will be too big rather than too small, at least they will grow into it!
    For myself, once I have a favourite pair of shoes from a particular brand, I then know their sizing is correct for me and can order these shoes with confidence!
    Thanks, Kris

    • Kris,

      Make sure you are not getting the shoes too long though, since you will be compromising your child’s stability. Shoes that are too long will have the same impact as shoes that are too small! If you have any other questions, just let me know!

  2. I have yet to purchase any shoes for my daughter online but this is good information. She will be 2 in September and we usually go in storex but I do love amazon, ive never thought to check her length and width of her foot. Most of this applies to adult shoe sizes as well right? I’ve noticed my shoe size changes depending on brand.

    • Kevin,

      Your shoe size does not only depend on the brand. You will find that shoes will fit different even among the same brands, because each style of shoe fits a little bit different. Taking your daughter to have her feet measured is the best thing you can do to make sure you are getting the right shoe size for her!

  3. I’d heard that you could trace around a child’s feet to get their correct size – you must be inundated offering this service! Different brands vary so much in their sizings – I’m surprised there is no standard that every manufacturer sticks to. Even socks seem to be different sizes even though they are supposed to fit quite ar ange of shoe sizes. Trying on at the end of the day makes a difference, too, as feet get hotter and swell to get bigger during the day – does this make a difference in your experience?

    • Sarah,

      I do get a lot of requests and questions about children shoe sizing and feet health. However, I respond to every single one of them. There is no standard size that every manufacturer sticks to, and this is what makes my job fun! It does not make a difference to me whether the child comes early on the day or later. I must fit them with the size and width they will wear on a daily basis, and shoes do stretch as children start wearing them , that is why even if they feet swell, the shoes should still fit them nicely.

  4. This was a really helpful article. Do you think it is cheaper to buy kids shoes online in general? I often find the good quality shoe stores in our local area are so expensive-especially since I know the shoe is only going to last around three months it can feel painful forking over $80 for shoes. I can’t even remember the last time I spent $80 on my own pair of shoes haha! You are obviously a real pro when it comes to fitting shoes for kids and therefore a great resource for people. Thanks for the info!

    • Liz,

      You can definitely find cheaper shoes online, but in most cases it shouldn’t be more than a 3-5 dollar difference. If you are purchasing an older style, then you can definitely see a big price difference between the online price and your local store prices, with the online ones being much cheaper. I know most parents don’t care about the shoe being an older style, but that is the main reasons for the price being lower. You shouldn’t be paying $80 dollars for a kids shoe. You should be able to find a good supportive everyday pair for the price of $40.

  5. Hi Juan,

    I’ve found your article very helpful and interesting, I really enjoyed the reading!
    To tell you the truth I only buy shoes online now because it is much cheaper than buying shoes from a store like everything else. Buying online is much more advantageous these days. I know many people include myself that buy most of their items online, even food:)
    It is very useful!
    However, thank you for all the good tips it will help me in my next purchase for my kid’s shoes.
    Again, thank you very much for this excellent post

    • Daniella,

      People are taking advantage of the Internet and the many benefits it provides. However, when shopping for our children shoes, we must be extra careful since we don’t want to fit them in the wrong size shoe. I created this website for parents who do not have access to a local shoe store, that way they can make the most informative decision. If you have any particular question about children shoes, do not hesistate to contact me and I will respond between 24 hours!

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