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What is the Best Foot Measurement Device for Kids? — Save Time and Money!


With most children’s shoe stores being closed parents have no choice to buy their kids’ shoes online. This means that parents can avoid wait lines and have access to a greater selection of shoes. However, to effectively buy your kids’ shoes online, you are going to need to know their exact foot size. Let’s find out what is the best foot measurement device for kids.

There are certain foot measurement devices that will help you determine your child’s exact foot length and width. For example, do you actually know your child’s exact foot length? Do you know whether your child has narrow, medium, wide, or extra wide feet?

You need to know the answers to these questions or you won’t be able to order the correct shoe size online.

Buying your kids’ shoes online is definitely a lot more convenient than going to the store, but if you don’t know your child’s exact foot size (length and width) you will end up wasting a lot of time and money having to constantly return the shoes.

I have been working for a children’s shoe store for the last 10 years, helping children with “complicated foot shapes” and foot conditions find the correct pair of shoes. I have measured thousands of children’s feet, and the foot measurement device I use is called the Brannock device. This device is the standard foot measuring tool for children and adults.


Junior Brannock Device

The Brannock device I recommend measures from an infant size (US) 1 to a child’s (US) size 5. It basically will measure most children up to the age of 10. This device was created in 1929 and has been around since then. Unfortunately, most parents have no clue as to how this device works.

  • The device can easily retrieve your child’s foot length by placing your child’s heels all the way back against the device and making sure your child is standing straight and looking straight ahead.
  • The device can also retrieve your child’s foot width (narrow, medium, wide, or extra wide). The junior Brannock device uses a slide to measure the width. You will have to position the slides so the arrows point to the size determined from toe or arch length. Then, find the width line that aligns to the widest part of the foot. Keep in mind that several families have told me they had a very hard time determining their child’s foot width.

Junior Foot Measuring DeviceJunior Foot Measuring DeviceJunior Foot Measuring Device

Read This Before Buying the Brannock Device

Now here is the dilemma with the Brannock device. Most families agree that the device is expensive but convenient to have at home.

It’s hard for some families to spend $50 to $60 on a foot measurement device. In addition, a lot of families reported that it’s quite hard to figure out how to retrieve the child’s foot width. There is no support from the company as many families told me they emailed the company with questions and no one has responded.

The biggest issue I found with the Brannock device and all other foot measuring devices is that they are not capable of measuring the child’s instep. The instep is the top part of the foot, and when it’s high, it makes it a lot more challenging to find shoes that fit. Below you can see an image of a child with a high instep so you can visualize where the instep of the foot is located:


Retrieving Your Child’s Exact Foot Size for FREE

I decided to help those families who don’t have a local shoe store where they can take their children to be properly measured and also those families who are not able to spend $50 on a foot measuring device.

I will personally assist you with a custom fitting tailored to your child’s individual needs. I created an easy-to-follow method that allows parents to accurately determine their child’s correct foot length and width, as well as instep height.

Basically, parents will send me their child’s foot length measurements that they can take using a ruler or measuring tape and 2 images of their child’s feet to determine their foot width and instep height.

Once I receive your child’s information I will input your child’s foot measurements in the Brannock device that I have at home and look at your child’s foot images to retrieve your child’s exact foot size and length. You will get your child’s exact foot size and shape in less than 24 hours.

How to Measure Your Kids Foot – 2 Simple Steps!

Step 1: Measuring Your Child’s Exact Foot Length.

When measuring your child’s foot length make sure that your child is standing straight, and then place a measuring tape or ruler below your child’s heels. Measure both feet all the way up to the tip of your child’s longest toe.


It’s imperative that you measure both feet since there is always one foot that is bigger than the other. Keep in mind that your child’s longest toe doesn’t necessarily have to be the big toe — it may in fact be the second or even the third toe.

Make a note of that measurement in centimeters or inches and proceed to step number 2.

Step 2: Pictures of Your Child’s Feet.

The pictures below will help me determine whether your child has narrow, medium, wide, or extra wide feet.  Also, the pictures will help me determine whether your child has a high instep or not.


I will also be able to tell you whether your child is flat-footed or not.

Step 3: Send Measurements and Images to my Email

Once you have this information ready you will need to email it to me: fittingchildrensshoes@gmail.com and you will usually get a response back in less than 24 hours. If you happen to need advice on which shoes to get I suggest that you also tell me from which country you are contacting me from.

Any additional information you can tell me about your child’s feet will also be helpful in case you need specific shoe recommendations.

Keep in mind that your child’s foot size won’t automatically translate into your child’s shoe size. What I mean by this is that every time you buy new shoes you should leave a certain amount of growing room (0.3 inches or 0.7 centimeters to be more precise) of space between your child’s longest toe and the end of the shoes, which usually translates into a half a size longer shoe. However, the final shoe size that you will get for your child depends on whether that particular shoe fits short or long. Makes sense?

For example, I don’t know if you have tried the shoe brand Tsukihoshi before but most of their shoe styles tend to fit really long. This means that with those shoes you might not need to order a half a size longer. On the other hand, there are other shoe brands such as Saucony that tend to manufacture their kids’ shoes in the smaller side. This means that instead of buying a half a size larger you might have to buy a whole size larger in order to allow for growing room.

My point is that just because your child’s foot size measures a size 10, that doesn’t mean that in all shoes your child will need a shoe size 10 1/2 in order to allow for growing room.

There are other more affordable alternatives to the Brannock device such as the NBC, RITZ, and Squatchi foot measuring devices. However, none of these even come close to the level of accuracy that the Brannock device provides.

Most podiatrists agree that making sure that your kids’ shoes fit properly is key to avoid foot issues such as blisters, calluses, and corns.

It’s so convenient for many families to be able to measure their children’s feet at home as they prefer to shop online as much as possible to save time.  Let me know if you have any questions about how this process works in the comments section below.


I created this webpage to help parents understand the importance that shoes have in healthy foot development and how they can prevent foot problems in the future.Join the rest of the parents who are taking care of their kids feet and get my guide for free: 10 Mistakes Parents Must Avoid When Buying Shoes for their Kids.

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