Best Shoes for Kids Who Wear Heel Cups – Deep and Supportive
Last updated: September 14, 2026 · Written by Juan Valenzuela, Certified Children’s Shoe Fitter
Has your child been experiencing heel pain, and a doctor recommended heel cups? Or maybe you’ve already bought a pair and are now looking for the right shoes to go with them. Heel cups can work wonders for kids with heel pain — but only when fitted inside the correct shoe. Extra depth is the critical factor: a shoe with real depth lets the heel cup sit properly without compromising fit or comfort.
Understanding the Need for Heel Cups
Heel cups are typically recommended for kids experiencing heel pain, plantar fasciitis, or other conditions that need extra support. These small, cup-shaped inserts fit into the shoe and cradle the heel, absorbing shock and reducing pressure on the foot.
Case Study: The Power of a Proper Fit
One memorable case involved a young boy whose parents were concerned about frequent heel pain complaints. After assessing his foot shape and condition, we selected a pair of shoes with extra depth and a firm heel counter.


The change was significant — his discomfort decreased noticeably, and his overall gait improved too. A tailored approach to shoe fitting, accounting for both the child’s physical needs and daily activities, makes a real difference.
What to Look for in Shoes for Kids Who Wear Heel Cups
1. Deep shoes. This is the most important feature. A shoe with a deeper heel cup area gives the insert enough room without a cramped fit. A shoe that’s too shallow lets the heel cup slip out of place, defeating its purpose.

2. Targeted heel support. Look for real cushioning right below the heel — a shoe with more heel cushion complements what the heel cup is already doing.

3. Firm heel counters. The heel counter wraps around the heel and provides stability, which keeps the heel in place and enhances what the heel cup can do. This matters for maintaining proper alignment and preventing excess pronation or supination.

4. Flexible yet supportive soles. Kids need a sole flexible enough for natural movement, but still supportive enough to help prevent fatigue and discomfort during a full day of activity.
Check each listing below for which foot shapes it accommodates — medium, wide, or extra wide. Disclosure: some links in this article are affiliate links — we may earn a small commission at no extra cost to you.
Best Shoes for Kids Who Wear Heel Cups
990v6 by New Balance
These supportive and deep shoes are ideal for children who wear heel cups. The robust outsole helps distribute weight evenly across the foot and reduces strain on the muscles and joints. The downside that many parents complain about is the high price tag.


Key Features
- Order with laces on the New Balance website or Amazon
- Velcro version also available on the New Balance website or Amazon
- Accommodates medium, wide, or extra wide feet
- Ideal for strong cases of heel pain
- Firm heel counters, stable base of support, and semi-straight lasts
- Removable insoles
- Sizing tip: Order a half size larger than your child’s current foot size
Gabi and Alvin by Memo (Orthopedic Shoe)
These orthopedic shoes are specifically designed to improve foot posture and comfort. The higher price point is a common complaint parents have but the investment in orthopedic shoes is often justified by their specialized design and effectiveness in addressing flat feet.


Key Features
- Available for toddlers and little kids
- Order the model Gabi or Alvin on Amazon
- Also available in a Mary Jane style and a version for older kids called Memo Polo
- Accommodates medium and wide feet
- Ideal for strong cases of heel pain
- High-top design with stiff heel counters
- Sizing tip: Order a half size larger than your child’s current foot size. Refer to Memo sizing chart
574 by New Balance
This New Balance shoe combines style with functionality. It offers solid support and cushioning, and the extra depth design makes it suitable for kids with misaligned heels and foot conditions such as flat feet. The shoe is offered at a lower price point.


Key Features
- Available for toddlers, little, and big kids
- Order on Amazon or the New Balance website
- Also available with laces on the New Balance website or Amazon
- Accommodates medium, wide, or extra wide feet
- Ideal for mild to moderate cases of heel pain
- Firm heel counters
- APMA Seal of Acceptance
- Sizing tip: Order a half size larger than your child’s current foot size
Mach by Hoka
These supportive and deep shoes for heel cups provide a plush midsole with superior shock absorption, while the lightweight design ensures ease of movement.

Key Features
- Order on Amazon
- Ideal for mild to moderate cases of heel pain
- Fits medium or wide feet
- Available for big kids
- Cushioned midsole for shock absorption
- Durable outsole with excellent traction
- Sizing tip: order a full size larger than your child’s current foot size
Cohesion by Saucony
These supportive shoes by Saucony provide firm heel counters and extra depth to accommodate heel cups. The affordable pricing also makes them accessible to a wide range of families.


Key Features
- Available for little and big kids
- Order on Amazon
- Also available with laces on Amazon
- Accommodates medium or wide feet
- Ideal for mild to moderate cases of heel pain
- Firm heel counters and stable base of support
- Sizing tip: Order a whole size larger than your child’s current foot size
Fresh Foam Arishi v4 by New Balance
This is a versatile shoe that provides extra depth and a stable base of support to accommodate your child’s heel cups. Families appreciate how this shoe is offered at a very reasonable price.


Key Features
- Available for toddlers, little, and big kids
- Order on the New Balance website or Amazon
- Also available with laces on Amazon or the New Balance website
- Accommodates medium, wide, or extra wide feet
- Ideal for mild to moderate cases of heel pain
- Semi-firm heel counters
- Sizing tip: Order a whole size larger than your child’s current foot size
2002/1906 by New Balance
The 2002 model by New Balance is another great option for kids who wear heel cups as it’s supportive, deep and it’s offered at a more affordable price point than the 990v6.


Key Features
- Available for toddlers, little, and big kids
- Order the 2002 or 1906 on the New Balance website
- Accommodates medium or wide feet
- Ideal for moderate to strong cases of heel pain
- Firm heel counters, stable base of support, and semi-straight lasts
- Sizing tip: Order a whole size larger than your child’s current foot size
Cross Em Up by Adidas
The Cross Em Up by Adidas is a basketball-inspired shoe that offers great support for children with heel pain. The versatility of the shoe makes it suitable for both sports and everyday wear, adding value for parents looking for multi-functional footwear.

Key Features
- Order on Amazon
- Accommodates medium or wide feet
- Ideal for mild to moderate cases of heel pain
- High-top design for additional ankle support
- Versatile — suitable for sports and everyday wear
- Sizing tip: Order a whole size larger than your child’s current foot size
Get in Touch for a Personalized Suggestion
Looking for a different type of shoe to help with your child’s heel pain — a seasonal shoe, or something outside this list? Reach out and I’ll help you find it.
Bonus Resource: Orthopedic Shoes for Kids
For kids with more severe heel pain, orthopedic shoes might be worth considering — they’re built specifically to address foot conditions with more advanced support than a standard sneaker offers.
Why the Correct Shoe Size Matters
The right size is essential for a heel cup to work as intended. Shoes that are too small restrict movement and cause discomfort; shoes too large won’t provide the necessary support. This virtual shoe fitting guide helps you determine the right size from home.
What Are the Best Heel Cups for Kids?
Tuli’s Heel Cups

- Order on Amazon
- Ideal for treating and preventing general heel pain, plantar fasciitis, Sever’s disease, excessive pronation, Achilles tendonitis
- Small: little kid 10.5 through big kid 6, under 80 lbs
- Regular: big kid 6 and above, up to 175 lbs
KidSole Heel Cups

- Order on Amazon
- Fits little kid 11 through big kid 7
- Sport grip design allows the heel pad to stay in place while kids run and play
- This product is specifically designed for active kids who need additional heel comfort and protection
Heel Pain Doesn’t Just Disappear
Contrary to what many pediatricians and therapists recommend, I don’t advise a “wait and see” approach for foot conditions. I hear from hundreds of families who were told a condition would resolve on its own — and while some kids do outgrow the pain, in most cases it doesn’t disappear without intervention. By the time a child is complaining, the discomfort has usually already reached an uncomfortable point.
Frequently Asked Questions
Laces, generally. They let you adjust tension precisely at the heel and midfoot, which keeps the foot — and the heel cup — properly positioned. Velcro can work, but it’s harder to get the same secure, customized fit.
Absolutely. Every shoe on this list works as a standalone supportive shoe — the heel cup is an optional add-on for kids who need extra cushioning beyond what the shoe alone provides.
Sometimes, though cleats tend to run shallower than the sneakers on this list. If your child needs a heel cup during a specific sport, check the cleat’s depth carefully, or consider a lower-profile heel cup.
There’s no single universal number — it comes down to how much internal room a shoe has above the insole before your child’s foot fills the space. In practice, that’s why the specific styles on this list are recommended rather than a general size or brand.
Final Thoughts
I’ve helped kids with flat feet, weak ankles, low muscle tone, plantar fasciitis, knock knees, and toe walking find the right shoes for their specific condition. While I’m not a doctor, years of fitting and testing shoes and orthotics — and watching how kids respond to them — has taught me what actually works. Some kids need supportive shoes alone; others need shoes and orthotics together, depending on the severity of the condition. Once heel pain is reduced or eliminated, regular stretching — especially before and after activity — helps keep it that way.